Walmart Sidekick Displays: Maximize Retail Space with Sidekick Units

Walmart sidekick displays are an innovative solution for maximizing retail space while increasing product visibility. These displays, often attached to the sides of shelving units or end caps, offer brands a practical way to showcase products without taking up valuable floor space. Ideal for smaller items like snacks, personal care products, or electronics accessories, sidekick displays are designed to attract customers' attention and encourage impulse purchases.

What Are Walmart Sidekick Displays?

Walmart sidekick displays, also known as clip strips or power wings, are compact retail display units that attach to the side of shelving or hang from racks. These displays hold lightweight items that are often cross-merchandised with related products. For example, a sidekick display in the electronics section might hold phone chargers next to the smartphone aisle, or a snack sidekick could be positioned near the checkout to boost last-minute sales.

Sidekick displays help Walmart and other retailers optimize every inch of their store space while promoting smaller products that might otherwise get lost in traditional shelving arrangements.

Benefits of Walmart Sidekick Displays

Space Efficiency

Sidekick displays are a smart use of otherwise underutilized space in a store. By attaching the display to the side of shelving units, retailers can feature additional products without taking up floor space. This is especially important in a large retailer like Walmart, where every square foot is valuable, and sidekick displays can be strategically placed in high-traffic areas.

Increased Product Visibility

Products displayed on sidekick units are positioned at eye level, making them more visible to customers as they browse. This placement encourages shoppers to notice products they might not have actively searched for, leading to more impulse purchases. Sidekick displays are often used to highlight smaller, high-margin items like candy, batteries, or trial-size cosmetics.

Cross-Merchandising Opportunities

Sidekick displays allow for creative cross-merchandising by grouping complementary products together. For instance, a sidekick display featuring dental floss can be placed next to toothpaste, or a snack display could hang near beverage aisles. This encourages customers to purchase related items, increasing the overall sales value of each transaction.

Cost-Effective Marketing

Compared to larger, floor-standing displays, sidekick displays are relatively inexpensive to produce and maintain. They offer brands a cost-effective way to promote products, especially for short-term promotions or seasonal campaigns. This affordability allows companies to frequently update and rotate products, keeping the display fresh and engaging for customers.

Flexibility in Placement

Sidekick displays are highly versatile and can be placed in various locations throughout the store. They are often used near checkout lanes, at the end of aisles, or next to complementary products. This flexibility allows brands to target specific customer behaviors and increase the chances of capturing last-minute or impulse sales.

Designing Effective Walmart Sidekick Displays

To maximize the impact of Walmart sidekick displays, it's essential to focus on effective design and strategic product placement.

Compact and Organized Layout

Since sidekick displays are relatively small, it’s important to ensure the layout is neat and organized. Products should be arranged in an easy-to-see and easy-to-grab format. Using multiple hooks or tiers can help showcase more items while maintaining a tidy appearance.

Eye-Catching Graphics and Branding

Bold visuals and clear branding help sidekick displays stand out to busy shoppers. The display should include large logos, bright colors, and attractive images that reflect the product’s identity. Effective use of branding helps customers quickly identify the product and encourages brand recognition.

Clear Product Information

Providing clear, concise product information is crucial, especially for impulse-buy items. Pricing, product size, and key benefits should be prominently displayed. For example, a snack display might include a “2 for $5” offer, or a battery display could highlight long-lasting performance.

Durable Construction

Although sidekick displays are typically lightweight, they must be strong enough to support multiple products without sagging or breaking. Corrugated cardboard is a popular material choice due to its durability, affordability, and recyclability. Displays should be sturdy enough to withstand frequent handling by both customers and store staff.

Common Uses of Walmart Sidekick Displays

Walmart sidekick displays are used for a variety of products, especially those that benefit from being cross-merchandised or placed near high-traffic areas:

Snacks and Candy: Placed near checkouts or beverage aisles to encourage impulse buys.

Personal Care Products: Travel-size toiletries, skincare items, and grooming tools often appear in sidekick displays near larger, related items.

Electronics Accessories: Phone chargers, earbuds, or memory cards displayed in the electronics section make it convenient for customers to pick up accessories with their primary purchase.

Seasonal Items: Seasonal products like sunscreen in the summer or holiday-themed treats can be effectively promoted with sidekick displays to drive sales during peak seasons.

Sustainability and Sidekick Displays

Walmart’s focus on sustainability extends to its use of sidekick displays. Many sidekick displays are made from recyclable materials like corrugated cardboard, which aligns with Walmart’s commitment to reducing waste and promoting environmentally responsible practices. Brands that use eco-friendly materials for their sidekick displays can enhance their reputation with eco-conscious consumers and contribute to a positive brand image.

Conclusion

Walmart sidekick displays are an efficient and effective way to maximize retail space while boosting product visibility and sales. With their compact design, cross-merchandising potential, and affordability, sidekick displays are a powerful tool for brands looking to engage customers and drive impulse purchases. By focusing on clear branding, organized layout, and strategic placement, brands can create sidekick displays that capture attention and increase sales in the highly competitive retail environment.